Tagged Communication

Six Things Marketing Should Be Doing to Ensure a Positive ROI

Are your marketing dollars being wasted?

There is often a stigma around how marketing dollars are spent.  Business leaders don’t always fully understand marketing programs or how all the elements tie together.  Other department heads get frustrated when, in their opinion, investment ‘Needs’ are turned down, but Marketing still gets funding for ‘Wants’.  Finally, Marketing Professionals rarely feel they have enough funding for the results everyone expects their Read more

Ego in the Workplace

Is YOUR EGO helping or hurting good decision-making?

We all have egos, even those of us that swear we don’t (those people are probably the worst offenders).  So, is ego good for you or does it get in your way of good decision making?  Here are some EGO tips to help you succeed:

If you define your ego as confidence, then it’s probably a good thing, right?  You need to have confidence to make decisions in the first place, ergo the ego benefit.  But can you have too much confidence?  If you Read more